By Bitget Wallet, the leading non-custodial crypto wallet, has partnered with Spindl, a Web3 growth platform, to address one of the sector’s long-standing challenges: how users discover on-chain applications and how engagement is measured across chains, according to a press release.
The problem of Web3 discovery
User journeys in Web3 frequently traverse multiple protocols and wallets, which means that projects have a limited view into how people discover and engage with them.
Such a fragmented world makes it difficult for developers to quantify the results of outreach, let alone marketing.
Web2 standard attribution models typically monitor click and impression data.
For example, though, those signals don’t necessarily represent significant user engagement, as in the case of connecting a wallet or sending money.
To sustainably scale Web3, builders and marketers have promised orchestrated mechanisms that link search to results verifiable on-chain.
Spindl’s approach to attribution
For this measurement gap, Spindl is positioned as a platform to fill the gap.
It gives projects clear analytics on whether or not their awareness campaigns translate into usage by tying on-chain behaviour directly back to outreach campaigns.
The model the company describes involves using the blockchain itself as a marketing database.
Such a framework allows for attribution integration in the absence of centralised intermediaries, a core ethos of Web3 that promotes transparency and decentralisation.
Under the partnership, Spindl’s placements will be integrated into the Discover functionality of Bitget Wallet.
Now, the feature, labelled really big ass experiment in “wallet-native attribution”, is being piloted to see if self-custodial wallets – like the DeFi wallets mentioned in the previous paragraph – can serve as distribution channels for Web3 projects.
Strategic value for Bitget Wallet
Bitget Wallet’s Chief Marketing Officer, Jamie Elkaleh, stated that the collaboration fills a long-standing vacuum in Web3 engagement measurement.
“For years, the industry has lacked reliable ways to measure how users actually engage with Web3 projects. Partnering with Spindl helps address this gap by connecting discovery with verifiable outcomes on-chain. Wallets are often the first point of contact for millions of new users, which makes solving this challenge essential for the next phase of adoption,” Elkaleh said.
Bitget Wallet views attribution capabilities as a natural extension of its function in the ecosystem.
With wallets serving as the doorway to decentralised applications, incorporating transparent tracking systems could benefit both developers and users by enabling more relevant discovery and resource allocation.
Spindl’s perspective and expansion in Asia
Antonio García Martínez, Founder of Spindl, described the discovery issue as one of Web3’s weak points.
“The discovery problem has always been one of Web3’s weak points. Spindl leverages the blockchain as a marketing database to help on-chain builders find their users and connect users with apps they’re interested in. Working with Bitget Wallet allows us to test this at scale, particularly in Asia, where user adoption is accelerating,” García Martínez said.
Bitget Wallet has stated that it intends to develop engagement with Base as well.
This would allow initiatives to reach new audiences via trusted self-custodial environments, aided by transparent measurement tools.
About Bitget Wallet and Spindl
Bitget Wallet is a non-custodial crypto wallet with over 80 million users worldwide. Over 130 blockchains and millions of tokens are supported, so users can swap, stake, earn rewards, explore DApps and pay.
The company works with a user protection fund of over $300 million and aims to make cryptocurrency simpler, safer, and a part of everyday life for a billion people.
Spindl is an on-chain growth platform that is building a permissionless, transparent ads marketplace.
With an attribution model that links off-chain and on-chain data, advertisers can measure the end-to-end user journey from click to on-chain event to gain an insight into true performance and drive payment based on that performance rather than the anticipated growth via other metrics.
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