By Dubai is deepening its digital finance strategy by introducing cryptocurrency payments across both aviation and retail.
In two separate developments, Emirates Group and Dubai Duty Free have independently signed Memoranda of Understanding (MoUs) with Crypto.com to explore the integration of crypto payment options into their services.
These efforts are part of the UAE’s larger push to promote blockchain technology, reduce reliance on cash, and position itself as a global digital asset hub.
Under its new MoU, Emirates aims to incorporate Crypto.com Pay into flight bookings and in-flight purchases.
This potential integration would give passengers the option to pay for services using cryptocurrencies, enhancing the airline’s digital offerings.
Meanwhile, Dubai Duty Free is also preparing to accept cryptocurrency at its retail stores and online platform, catering to a growing number of tech-savvy travellers.
In the presence of Ahmed bin Saeed, Emirates signs a MoU with Crypto.com to explore ways to integrate Crypto.com Pay within its payments systems, while maintaining the highest security and compliance standards. Integration is expected to take effect next
Part of UAE’s broader digital transformation plan
These developments form part of the UAE’s long-term digital strategy.
Earlier this year, Crypto.com also signed an MoU with the Department of Finance in Dubai, allowing residents to pay government service fees using cryptocurrency.
This builds on the city’s plan to become 90% cashless by 2026 and reflects the government’s focus on embedding digital payments across both public and private sectors.
The UAE has also begun experimenting with crypto payments in other industries.
Real estate, telecommunications, and fuel services, including petrol stations operated by Emarat, are among the sectors trialling or adopting crypto-based payment systems.
This multi-sector expansion shows the country’s commitment to fostering an innovation-driven economy built around financial technology.
Dubai’s regulatory framework further supports this ecosystem.
The Virtual Assets Regulatory Authority (VARA) continues to grant licences to major crypto companies, providing a legal structure for firms looking to operate in the region.
Economic boost anticipated from crypto adoption
Estimates suggest that widespread crypto adoption could deliver massive benefits.
To support this ambition, the country has launched zero-tax zones aimed at attracting blockchain startups, Web3 companies, and fintech innovators.
These initiatives are designed to position the UAE among the world’s most competitive and business-friendly environments for digital asset development.
The introduction of crypto payment options in sectors like aviation and duty-free retail is expected to contribute to this projected economic growth.
Rollout underway, with feasibility studies in progress
While both MoUs have been signed, the payment rollouts are still in early stages.
Emirates is currently conducting feasibility studies to evaluate the integration of Crypto.com Pay into its platforms.
Likewise, Dubai Duty Free is assessing how to implement the system across its physical and digital storefronts.
Once live, the platform will enable real-time crypto payments, which will be automatically converted into local currency for settlement.
These integrations are intended to enhance consumer convenience and expand choice, without requiring customers to handle conversions themselves.
Crypto.com, which has been actively partnering with public and private entities in the region, sees these agreements as a way to accelerate real-world crypto adoption and drive innovation in payments infrastructure.
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